Equity Afia and Bidco Africa yesterday entered into a collaboration that will benefit expectant and lactating mothers.
The initiative will ensure mothers visiting Equity Afia medical centres for prenatal, antenatal and well-baby clinics receive free medical services.
The packaged medical services will include an Equity Afia branded antenatal care booklet, a full body check-up, blood sugar, BMI and blood pressure assessments, antenatal examination, nutrition and wellness advice inclusive of first aid training for infants.
The services will be available at all Equity Afia medical centres as part of a mutual campaign between Bidco Africa and Equity Afia which will promote healthy living.
The mothers will also be gifted a Gentle Care hamper in celebration of Mother’s Day.
The program will run through a one-week campaign that starts on 10th May and ends on 14th May.
The Mother’s Day campaign will run concurrently at all 41 Equity Afia medical centres across 14 counties. The counties include Nairobi, Kiambu, Kajiado, Machakos, Murangá, Nyeri, Meru, Kitui, Nakuru, Kakamega, Trans Nzoia, Kisii, Kisumu and Mombasa.
Speaking at Equity Afia Upper hill clinic during the partnership, Equity Group Chief Commercial Officer, Polycarp Igathe said, “Mothers plays a critical role in the development of the society and we felt that appreciating them during this Mother’s Day period was one of the ways we can celebrate them.”
According to Dr Vimal Shah, Bidco Group Chairman, mothers across Kenya will benefit in various ways from the project.
“As a brand that believes in enhancing happy, healthy, and safe living especially in the times of COVID-19, there couldn’t be a better time to reach out to our mothers at their point of need.”
He further added mothers need to be celebrated by ensuring they have a right to live and survive pregnancy and childbirth
“This gesture is part of our continued community involvement initiatives targeting a key segment of Bidco Africa’s primary market. Let us celebrate mothers not only by reinforcing what we already know about hand hygiene but taking action towards ensuring that every woman has a right to live and survive pregnancy and childbirth, added Dr Shah.
By Everlyne Bosibori