he campaign promises to be authentically Kenyan while delivering memorable experiences through thematic campaigns all the while exceeding customer expectations.
This inaugural campaign comes barely a week after Kenyans took to the street to protest over the high cost of living.
Kenyans already feel the heat and inflation is only worsening due to high import cost and supply chain disruptions.
Speaking during the Launch of the Easter campaign dubbed ‘Kikapu Kibonge’ Naivas Chief Commercial Officer Willy Kimani said they understand the needs of Kenyans and the campaign is meant to make the life of Kenyans more bearable.
“It is moments like this that define our character and with the odds stuck against the Kenyan people, as a homegrown retailer and supermarket of choice for the Kenyan people we have had to step up and truly live up to our promise, saves you money. We understand that the baskets are shrinking every single day, but this should not be the case at our stores and for this reason, we are launching our Seasonal campaign dubbed “Naivas Kikapu Kibonge” with the tagline being “extra offers, kibiggie discounts, and kibunda choices,” Kimani stated.
The Campaign which will run for nine weeks will have special offers for Eid, Labour day,, Back to School, and mother’s day.
“As a brand that understands customer needs, this is our small biding in making the long holiday a little more bearable, affordable, and memorable, the campaign promises 9 weeks of the very best everyday price and exceptional sales promotions covering Ramadhan, Easter, Eid ul Fitr, Labour Day, Back to School and Mother’s Day. What we are saying is this holiday period does not have to be grim, we have got you covered no need to downsize or downtrade your shopping because at Naivas Kikapu ni Kibonge. This has been made possible through support from our partners, who have seen to it that our customers enjoy great value across all categories ranging from fresh produce, daily groceries, and household,” he added.